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The PharmaBrands Podcast S1 E5 - Jeff Kent

Papercurve partnered with PharmaBrands Podcast featuring Jeff Kent, CEO and Co-Founder of Papercurve.
3
 min to read
Published on
August 14, 2024
The PharmaBrands Podcast S1 E3 - Muhammad Mamdani
The PharmaBrands Podcast S1 E2 - Jennifer Meldrum
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The PharmaBrands Podcast S1 E1 - Simon Smith
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Four Ways Commercial Operations Enhance Work Delivery
In the world of commercial operations at Papercurve, maintaining organization is key for success. The focus is on enhancing efficiency, collaboration, and ultimately delivering superior results. This piece covers four practical ways commercial operations contribute to better work delivery.
AI in Pharma - Innovative Possibilities
Discover how AI is reshaping the pharmaceutical industry in our latest blog post. From accelerating drug discovery and development to personalizing patient care, AI's potential is limitless. We also emphasize responsible AI integration and offer a practical roadmap for implementation. Explore the transformative power of AI in pharma today!
Best Practices for Referencing in Life Sciences
In the fast-paced world of life sciences, accuracy in new product communications is paramount to avoid negative consequences. Referencing is crucial in acknowledging others' work, validating research findings, and aligning content with compliance guidelines. This article provides you with all the necessary information to effectively reference your content, streamline repetitive tasks, and uphold compliance standards.
Papercurve at the Collision Conference 2023
We are excited to announce that we’ll be attending the Collision Conference for the third time this year! Since our last appearances at Collision, we have made significant enhancements to our platform by introducing new, robust features to our product suite. These additions are specifically designed to optimize the workflow of our users, reduce manual tasks through our AI program, and increase overall team productivity. Read more about Papercurve for Commercial Operations, and Papercurve Office powered by AI.
Exploring Papercurve as an Alternative to Veeva: Which solution is right for your team?
When it comes to creating and managing promotional materials in the life science industry, Veeva Vault has long been a prominent name. It's been the “comfortable” choice. However, before making a hasty decision to invest in Veeva, it's important to consider alternative review solutions that may better meet your needs, save you valuable time and money, and alleviate frustrations. Keep reading to find out how Papercurve can be an alternative to Veeva, and the right choice for your team.
Assembling Your Product’s Promotional Review Committee: Considerations for Outsourcing Medical Promotional Review
Having a promotional review committee (PRC) and process is critical for pharmaceutical promotional and advertising materials. Nevertheless, numerous organizations encounter difficulties when attempting to establish and execute a collaborative, cost-effective, efficient, and practical process. GoVise and Papercurve offer viable solutions to address these challenges......
A Human-centered approach to Artificial Intelligence
AI is everywhere. Everyone talks about how it’s the next revolution in our technological advancement and for the most part AI has been and will be providing new efficiencies and productivity we have not seen before. Nonetheless, the challenge lies in finding the appropriate AI solution for your specific needs, team, and use case. Our CTO will explain how Papercurve stands apart in its approach to tackling this challenge.
Antonio Salumbides
From Prospect to Customer: Sales Enablement
Sales teams are a key part of any business. They drive success by creating opportunities for revenue growth and strengthening customer relationships. However, a proper system must be established for them to effectively approach prospective leads and reach their sales targets. This is where sales enablement steps in. Learn more about Sales Enablement in this article.
Best Practices for selecting a Contract Lifecycle Management (CLM) solution
Struggling to stay on top of contract expiry/renewal dates or spending too much time searching for them? It may be time to build a more streamlined process. A Contract Lifecycle Management (CLM) solution can help to avoid these unnecessary frustrations, minimize errors and cut down on time-consuming tasks. Read this article to learn more about how a CLM can be a valuable addition to your workflow.
The Role of Structured Content in Pharma
Structured Content provides a way for teams to maintain the compliance of their content while easily creating and reusing approved materials. The pharma industry is constantly evolving, with new treatments, medications, and technologies being introduced every day. As a result, the need for large quantities of high-quality content is essential, whether it be for patient education, product marketing, or internal communications.
7 Reasons to Migrate Your Data to a Central Repository
From securing your content to increasing productivity and organization within your team, we'll cover all the advantages of migrating your data to a digital central repository. If you're seeking a more efficient solution for managing your team's life science documents, contracts, policies - this article is for you. Papercurve makes the data migration process seamless, and you'll have access to all of your central data in no time.
Pharma’s Omnichannel Missing Link: 6 Findings on Why On-Demand Content is Key to Engaging HCPs Around the World
Do HCPs engage with on-demand content? Learn about the 6 core findings from Evermed’s recent research on this topic.
Preparing your content for Medical Legal Regulatory (MLR) Review & Submission
MLR reviews remain fundamental in the marketing world of pharma. Without it, companies would not be able to get their products approved and ready to market. We've put together a checklist that will guide you through your MLR Reviews and ensure that your content is ready for submission.
How to painlessly manage reviews from Key Opinion Leaders
Key Opinion Leader Reviews are important to the development of products, however, they are not without its challenges. Here we outline the difficulties that are often experienced while conducting a KOL review and how Papercurve can mitigate those difficulties.
How to manage product claims in your marketing with Artificial Intelligence
When developing life science products, it is becoming increasingly important to manage approved product claims. Product Claims Powered by Paige AI can help you meet traceability requirements, improve efficiency, streamline processes and reduce costs associated with managing product claims. Additionally, AI machine learning can help preserve institutional knowledge for future reference.
Omnichannel Marketing in Life Sciences
Companies across all industries can improve customer engagement and build stronger relationships by utilizing omnichannel marketing. However, the healthcare industry presents a unique set of challenges when it comes to omnichannel marketing. Despite these challenges, there are many solutions and advantages to using omnichannel marketing in the healthcare industry. Discover more about how you can take advantage of this powerful tool.
Leveraging AI in your life sciences communications
Life science companies need a platform that reduces inefficiencies while remaining simple to use. Teams should not have to switch software platforms as they move from task to task. Paige, our in-house, client-driven AI solution, is the core component of Papercurve's product suite which increases productivity, automates tasks, and provides assistance. Let's review Papercurve 2.0's next generation AI tools that will advance and modernize your workflow.
Six factors to consider when developing modular content for HCP audiences
Pharma companies are facing a new challenge in connecting with HCP audiences efficiently and effectively. With increasing content-based initiatives and channels, it became progressively harder to follow modern HCP content-consuming patterns. Integrating modular content into scientific education and training programs can help close this gap and meet the needs of various audiences by breaking long-form pieces into smaller units of information that can be activated at different times and channels.
Digital Transformation in Medical Communications
Since the outbreak of Covid-19, many workplaces have had to rely more heavily on digital technologies. This meant a rise in embracing and utilising digital innovation in the medical communications space. As a result, innovative techniques for communicating scientific content were put into effect, including interactive documents, infographics, videos, and animation. Read this article, from our partner Sci-Max Global, for more ways digital technology has impacted the medical realm!
Beth Miller
MedStack vs. GRC Companies- What’s the Difference?
It is critical in the healthcare industry to guarantee that all security and privacy compliance requirements, such as HIPAA, SOC 2, or ISO 27001, have been met and maintained. An audit requires a great amount of time, effort, and expertise, and you might not pass the audit quickly or easily. With a qualified team of experts on your side, MedStack helps reduce the stress and frustration that many businesses have while attempting to expand in the healthcare field.
Nina Lalkovic
The Essentials of a Successful Service Partnership Program
A partnership program is a strategic approach taken by businesses to increase their market presence and sales. A partner will recommend your service in exchange for incentives that will benefit them. A partnership can only succeed if both parties are equally invested. Learn the essentials of a successful partnership program.
How life science companies are cutting cost and complexity with the software they use
Implementing software to manage documents, maintain regulatory compliance, and increase efficiency is critical in the life sciences industry. A wide range of software, including Documentum, Docusign, Trackwise, Veeva and Sharepoint, has been adopted by numerous companies. However, maintaining these systems might result in high costs and complicated procedures. Implementing a single software that can accomplish all of the same tasks more effectively would be the superior solution.
Purchasing Life Sciences Software should be easier
Papercurve's COO tells the story of how the company evolved into the user-friendly, intuitive platform it is today. From once having to implement Veeva Vault, the team realized that Life Science companies deserve better. The software should not take months to implement and cost the team six figures. The platform should be easy to use and not so complex and outdated that no one pushes their content through it. Papercurve is here to address this issue and to challenge the status quo of life sciences software.
Papercurve at the Collision Conference
We are thrilled to be able to attend the Collision Conference in person this year. It's been two years since we've been able to attend a large conference like Collision. Papercurve has been hard at work for the past two years to improve the product and better serve life sciences companies. Visit us at Collision, booth B3117, to learn more about how Papercurve has evolved and how we can work together.
The Rise of Small Data and Private AI Cloud Solutions
Despite the hype surrounding Big Data, small data is proving to be just as powerful for two reasons: privacy and better results. Many big tech companies offer API solutions for companies to use their AI technology as a service. However, all this data is being sent to another company’s data model. Developing a machine learning system and feeding it a small dataset will keep your data private and yield contextual results.
Reduce Costly Errors and Omissions in your PRC/MLR reviews
PRC/MLR reviews can be very time-consuming and tedious, with numerous obstacles. ‍In order to make this process more efficient, a reliable system is needed to move content forward without consequential errors. Papercurve focuses on reducing manual processes from the content lifecycle while minimizing the risk of costly errors.
Sci-Max Global MI-Tech Forum X Papercurve
Every year, SciMax Global holds a conference to provide insights on significant innovative trends and emerging technologies in medical communications and medical information management.‍ Ryan Whitham, our CEO, had the honour of speaking at SciMax's 8th virtual conference on April 5th. His presentation focused on how to achieve end-to-end content compliance utilising AI and automation. We've summed everything up for you!
Ryan Whitham
How to manage promotional product claims with AI
As life science products are developed, there is an increasing need for product claims management.‍ Product Claims powered by Paige AI allows you to address traceability concerns, increase efficiency, streamline processes, and lower costs around product claims management. ‍As well, AI machine learning retains institutional knowledge to be referenced over time. 
Ryan Whitham
We analyzed 12,000 comments from our platform and this is what we found.
We analyzed the comments that are on the Papercurve platform and sorted them into different categories according to their feedback types. The results show the majority of comments are requests for changes, followed by notification of changes and the third most common feedback are questions.
Ryan Whitham
How our AI Recommendations Improve over time with Training
To improve at certain tasks, technology powered by machine learning must be trained. Paige AI-Assisted References uses the same approach. As more references are added, the confidence score will increase. We tested how accurate the results will be with one reference created.
Digital Sales Enablement 101
Is your sales team struggling to generate sales or keep getting "ghosted" by prospects? This is because they are not being led in the right direction. Sales enablement provides salespeople with the proper content, insights and tools to close deals and increase customer engagement. It brings transparency into the sales process and puts your salespeople in the best position to achieve their short-term and long-term objectives. 
Contract Lifecycle Management 101
If you are still managing your contracts via email, spreadsheets, or shared files, it may be time to reconsider. Implementing a Contract Lifecycle Management system (CLM) is critical for your company to avoid costly mistakes and save a substantial amount of time. Contract Lifecycle Management improves efficiency by automating repetitive tasks and reducing common errors.
Best Practices to Improve your MLR Reviews in 2022
At Papercurve, we understand that Medical, Legal and Regulatory reviews can be a lengthy process. Content must go through various stages before receiving its final approval. This is why we've decided to share some best practices that have proven to be beneficial to our clients during their review process. Following these steps will ensure that your review is a success!✅
Papercurve's Year in Review: Top Features
As the year progressed, we continued to improve our platform in order to better meet the needs of our users. We actively listened to their requests, observed their behaviours, and determined what would benefit their overall experience on Papercurve. We have put together the top features that were released over the year and outlined how they've helped to enhance and solve various challenges that users faced during their review process.
How Natural Language Processing (NLP) improves reference creation
Creating references for medical affairs or promotional content can be really slow if done manually. Paige AI, our artificial intelligence assistant, uses Natural Language Processing (NLP) to increase the speed of referencing by ten. She analyses the text you want to link to a reference, deciphers what has been written, and then searches for similar content that has already been used in past references.
Introducing Paige: AI-Assisted References for Life Sciences
Creating references can be a slow and painful process and is a major pain point for a lot of companies. Our team has spent a lot of time researching and developing ways to improve this process. This is why we are thrilled to introduce Paige: AI-assisted references for life sciences. The fastest and most accurate way to reference claims in your content.
How Artificial Intelligence will Transform Medical Affairs and Commercial Teams
Commercial and medical affairs teams in life sciences are undergoing a massive industry transformation. Teams are under pressure to produce more content while maintaining compliance. Artificial Intelligence allows for repetitive tasks to be executed in a way that gives context to team members. Here are 5 ways medical affairs and life science promotions will be transformed with artificial intelligence. 
The Road to an Efficient Medical, Legal and Regulatory Review Process
An MLR system is vital for an organization to properly manage and prioritize its time. It is important to choose the right platform that will give exceptional long-lasting results. These are key requirements needed for an efficient MLR system.
How Papercurve Wins with Customer Success
One of the major differentiating factors between Papercurve and their competitors is their committed Customer Success Team (CST). With core values like ensuring customer happiness and making software disappear, the Papercurve Customer Success Team is dedicated to helping your team achieve its business goals.
Ace the Audit: Tracing Documents Back to the Source
When life science companies have their content audited, Papercurve is there to help. Knowing who approved the document, when it was released, and what evidence was used to back medical claims is key to meeting audit requirements or satisfying inquiries from public health authorities.‍ Assigning a job number in Papercurve creates traceability to information that an auditor will need.
Papercurve Company Profile: No Fixed Address Inc. Health
The next installment in the Papercurve Spotlight series highlights one of our partner agencies, No Fixed Address Inc. Health.
Helping Speed Up Your Medical Legal Regulatory Review Process
At Papercurve we believe in a set of core values that align with unlocking the most for our clients. Part of our core values involves helping our clients unlock employee efficiency and effectiveness. This is a value we believe sets us apart from our competitors.
Home-Grown Hope: Canada's contenders for a COVID-19 Vaccine
Without a doubt, COVID-19 has persisted for a lot longer than we had all anticipated. In Canadaalone, we have exceeded 300,000 total cases. Globally, we have surpassed an astonishing 59million cases, with over 1.4 million deaths. As we close in on one year since the pandemicbegan, the question on everyone’s mind is: “When are we getting a vaccine?”
Will re-openings mean returning to the office?
It’s the lingering question of many industries since the 2020 COVID-19 pandemic forced businesses around the world to pivot operations. For many, this also meant moving their workforce completely remote. As weeks turned into months, some workers are left wondering - will we ever return to the office? 
The medical conference is dead. Long live the medical conference.
In just a few months, the coronavirus pandemic has radically disrupted the world of medical conferences. What does this mean for healthcare providers, patient organizations, medical societies, pharmaceutical companies, and health marketing agencies? Let’s explore the significant underlying change drivers and possible long-term implications that COVID-19 has and will have on medical conferences in 2020 and beyond.
How To Convince Your Manager To Approve A New Work Tool
If you want to expand your resources but senior leadership is countering the idea, then it’s time to think of a new approach. Luckily, we have you covered. In this blog post, we explore some of the ways you can plan ahead to create a strong business case to approve new tools, like a review tool, for your team. 
“Fake News” and Credibility in Medical Publishing
Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it being thrown around by politicians and celebrities alike, not to mention by social media users when they disagree with a news article or editorial. The Pharma industry is no stranger to fake news either.
Invivo Communications Presents: Covid‑19 and the Science of Soap
As society begins planning to re-open businesses, protecting ourselves and each other from the coronavirus is still a paramount necessity. As we prepare to get back to a “new normal”, it’s important to remember that we’re armed with one of the oldest weapons in human history: SOAP.
If, Then: How To Pivot Your Marketing Strategies During COVID-19
With cancelled conferences, postponed ad schedules and on-hold in-person review meetings, marketing your brand and products during a global pandemic is tough. In this post, we explore some of the key ways Life Sciences and Pharmaceutical companies are pivoting their marketing efforts due to COVID-19 in order to meet the demands of this rapidly-changing climate.
Top 3 Ways To Maximize Remote Working During A Crisis
Due to the COVID-19 outbreak, chances are your team has tested remote access through virtual private access (VPN) and adopted a working-from-home policy. And if you’re fortunate enough, teams already operating from a 100% remote office have not missed a beat in the wake of the pandemic.
How AI and Big Data Will Disrupt Pharma’s Regulatory Compliance Standards ⚙️
The industry as we know it is changing. Pharmaceutical and life sciences companies across the globe are experiencing more pressure than ever to keep up with increased regulatory standards while moving at a pace that requires them to innovate in order to remain competitive. 
Checklist: The all-star method to prepare your content for Medical Legal Regulatory reviews 🏆
Great content is useful and usable. At Papercurve, we understand the lengths it takes to create useful and usable content for pharmaceutical and life sciences companies. From MLR review preparation to revisions, content must go through various stages of the review process before it becomes approved and published. That's why we created a checklist...
How to reduce regulatory bottlenecks and speed up content delivery 🚚
We all face it. Meeting the demands of regulatory standards is important but has the ability to significantly slow us down on our mission to deliver content. It can reduce time to market, conflicts with deadlines and schedules and ultimately drains out content creators and those involved in triaging stakeholder feedback.
Appreciation: The #1 tool for your team in 2020 🙏
We look to the team culture honing experts like Google and LinkedIn to uncover the best characteristics of a winning team. We’ll also look at the ways in which you can leverage these learnings as tools for your marketing team in 2020.
Why folders are no longer the best way to organize your team’s files
We’ve all been there before. Your manager just asked you for a file your predecessor stored in the previous year’s team folder. You try to find the file urgently, rushing through years and years of information only to realize it might take you less time to rewrite the file than try and guess where the file might’ve been stored in the first place. Why? Because organizing files through folders is only intuitive to the person storing them. 
5 highlights from the 2019 PAAB training conference
The Pharmaceutical Advertising Advisory Board, better known as PAAB, had their annual training and information sessions in Montreal and Toronto this week. Here are the top five highlights we gathered from the sessions.
Happy Thanksgiving: The history of life sciences advertising
Thanksgiving is steeped in history, whether it’s the beginnings of the Pilgrims’ harvest meal or that apple pie recipe that has been handed down through your family for generations. This week, we look at the origins of the first drug television ad.
Product Update: Word and PowerPoint Support
We are making it easier to get your content into Papercuve. You can now upload Word and PowerPoint files without converting them to PDF first. This was our most requested feature and we’re excited to roll it out. 
It's time to say goodbye to "Track Changes"
The origins of “Track Changes” in Microsoft Word go back as far as 1986. Over time this feature gained popularity as a way for people to collaborate on documents. But the cloud age has not been kind to Track Changes. Many collaborators working on a single document has caused chaos and a user experience nightmare. It’s time to give up on Track Changes.
Six signs your email-based content approvals are not working
Most of us have used email to review and approve content. Everyone has email and knows how to use it, so how bad can it be? Pretty bad actually. Email approvals have several unseen and potentially costly drawbacks.
How to meet the new Canadian Cannabis Document Retention Regulations
October 17 is more than just topicals, edibles and vaporizers. There are new regulations about document retention rules that impact licensed producers in Canada.
5 types of people in your content and compliance review process and how to manage them
You have been through your fair share of internal content reviews as you work on getting things approved. There are patterns in how people approach these reviews. We came up with 5 types of approvers that you'll encounter – and how to deal with them.
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