The Role of Structured Content in Pharma

minutes to read

In pharma, there is a high demand for content creation, which is also subject to strict regulations. In this article, we examine a solution for pharmaceutical companies to produce content efficiently while remaining compliant with industry regulations:

Structured Content

The pharma industry is constantly evolving, with new treatments, medications, and technologies being introduced every day. As a result, the need for large quantities of high-quality content is essential for pharma, whether it be for patient education, product marketing, or internal communications.

In order to keep up with this fast-paced industry, companies must possess the capability to quickly and accurately generate compliant content on the go.

Common challenges include slow review and delivery times, an insufficient amount of content, and difficulty in locating the right content. This is where scaling content becomes a growing concern for pharma companies. 

Scaling content refers to the ability to create a large volume of content quickly and efficiently. This is especially essential in pharma, where accuracy and attention to detail are critical in the development and marketing of treatments and medications.

What is Structured Content?

One way to achieve scaling is through the use of structured content. Structured content involves organizing and standardizing content, making it easier to create, manage, and reuse pre approved phrases or images. This not only saves time, but it also ensures that all project materials are consistent and accurate.

Structured content are snippets of essential information about healthcare products. This content can include details such as product names, dosage information, potential side effects.

The use of structured content provides a significant advantage for pharmaceutical companies in their content creation process. With pre-existing and pre-approved text available, they can quickly generate new compliant content without the need to rewrite or review documents over multiple rounds. 

Why should teams implement Structured Content?

  1. The ability to repurpose content 
  2. Ensuring compliance and accuracy
  3. Having a centralized repository for all authorized content

The ability to Repurpose Content 

One of the major advantages of structured content is the ability to repurpose content.  Structured content helps companies eliminate redundancy and enables them to effectively utilize existing content in new contexts. Since the content is already of high quality, it makes sense to maximize its use.

In pharma, there are many opportunities for content repurposing, including labeling marketing, or legal agreements. For instance, in the creation of promotional materials, certain core messages and text are likely already used and approved in different pieces. 

Structured content in practice will reduce time and effort spent on producing new content, prevent unnecessary errors, and mitigate the added risks associated. 

In addition, when sending out standard response letters for drugs, the content within the document such as FAQs are pre-approved. With structured content, companies can easily retrieve the necessary information and generate the content quickly and efficiently, eliminating the need to manually fill out the information each time.

Ensuring Compliance and Accuracy

The pharmaceutical industry is faced with a multitude of regulatory requirements, making it one of the most strictly regulated industries. In order for a drug to be released, all required content must be approved by various authorities.

By implementing structured content, pharma companies can ensure that their content is consistent and accurate, as they are strictly using pre approved text to create new content and generate more of it.

Having a centralized repository for all authorized content

Having all structured content stored in a centralized location allows for easy access and reuse by the team. With the high turnover rate in pharma, new employees are able to quickly familiarize themselves with the content as they are onboarded, and gain knowledge through the process. If any structured content needs to be updated, it can be quickly updated across all materials.

Automating Structured Content

An effective structured content software can automate a lot of the content creation process. From the generation of data into one document, the layout and the final production.

 Papercurve offers a structured content authoring solution that allows teams to store their approved content in a central location, and generate new materials with it in an instant. Through AI and Natural Language Processing (NLP), our feature can also detect if rewritten text is similar to an already approved product claim. 

By streamlining content operations, pharma teams can create high-quality content quickly and efficiently, allowing them to focus on their core mission of developing and distributing life-saving drugs.

It's time for pharma teams to start leveraging Structured Content Authoring in their processes.

For more information about Papercurve’s Structured Content Authoring, read more here.

If you would like to schedule a demo about this feature with one of our customer success representatives, click here.

We would be happy to show you how it works!