Paige reads your promotional pieces against the PAAB Code, catching fair balance issues, misleading charts, absolute claims and image context problems before your submission leaves the door.
Fair balance, absolute claims and chart presentation are where our clients see the most PAAB comments: risk information that doesn’t get the same prominence as the benefits, claims made in absolute terms, and charts that overstate the effect. Images count too. A photo that shows the outcome without the risks is a fair balance problem, and Paige sees it.
≈1The image of a mother holding a baby emphasizes benefits without showing any risks associated with the medication.
Section 4 of the PAAB Code expects data to be shown at its true magnitude and rejects presentations that distort it. A y-axis that starts at 60% turns a 23-point difference into a landslide. Paige reads the chart the way a PAAB reviewer would, not just the numbers printed on it.
Every finding names the PAAB Code section it relates to, with a plain-language explanation and a recommendation, so your team knows what to fix before PAAB sees it.
Risk information as prominent as the benefits, in the copy, the layout and the images.
“Safe”, “ideal”, “guaranteed” and claims of 100% efficacy or safety.
Data presented at its true magnitude, without a cropped axis doing the selling.
Charts that distort the result through scale, proportion or colour.
The link to the product monograph that the piece is required to carry.
Paige does the first pass against the PAAB Code, so your reviewers spend their time on the calls only they can make.
Hosted where you need it. Your own Papercurve instance on AWS or OVHcloud, in the region you choose.
See Paige Review on one of your own pieces, and how it fits the way your team prepares PAAB submissions.
